Ann Higgins // An Irish digital strategist & planner who has made my way to Paris via London and NYC. Curious about people, places, communication and technology. Our world is so complex now that things always deserve a second thought. What do you think?
<div style="width:477px" id="__ss_4656436"><strong style="display:block;margin:12px 0 4px">The Real Life Social Network v2</strong><div style="padding:5px 0 12px">View more documents from Paul Adams.</div></div>
A breath of fresh air from the usual social media presentations.
Great find from Mike Harp.
Brilliant article by Adam Gopnik in the New Yorker: http://nyr.kr/dGmHYw.
"Some machine is always showing us Mind; some entertainment derived from the machine is always showing us non-Mind."
I'm with the Ever-Wasers.
Great insights here. We'll be seeing more of the SoLoMo acronym. Favourite quote: "We're at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites."
Thanks @bryanfuhr for sharing.
As an interested observer of Coke's Fan's First social media strategy and of Pepsi's fight-back since the milestone decision to switch their super-bowl budget into social, I was genuinely impressed to read about the creation of PepsiCo10.
If your priority is truly driving deeper consumer engagement and you struggle to partner early with "the next big thing", what better strategy than to put those marketing dollars into creating the next Foursquare - rather than waiting for the train to leave without you?
This is a bold move from Pepsi and one to watch. Also interesting to see the involvement of PepsiCo10's agency partners.
See the full AdAge article here.
I'm just back from a trip to New York, where iPad mania has well and truly taken hold. A lot of my friends work in media and advertising so are already using the iPad daily. So what's it like and how is it changing their behaviour?
One friend has dramatically changed his technology set-up: selling his laptop and now relying only on his iPhone, iPad or desktop (the Kindle is long gone). I’m sure we will see more of this.
Despite the fact that it really ressembles a giant iPhone, I almost couldn't resist buying one. But common sense got the better of me and I'll be queuing up soon for my 3G /SFR plan version in the Apple store in Paris.
On the flight back I couldn't help but envy the guy I passed in business class as I scuttled to my seat in economy - until I saw he was using a Kindle. Poor guy, I thought, I see a trip to eBay in his future.
We had a guest speaker from the University of Porto at the recent Ogilvy EMEA Creative & Planning Community conference. Heitor told a familiar, but interesting story; about the blur between reality and fiction, about cultural schizophrenia and the allure of the persona, about digital not actually killing analogue - but facilitating it.
Some soundbites:
All of this in the context of the revolving door of today's seemingly never-ending catastrophes: from 9/11 to erupting volcanos; from Greece's financial meltdown to the US oil spill. I know that more than one person in the room had a feeling of vertigo by the end.
His ultimate message was hopeful: that the mutual support possible in social networks is an antidote to the age of catastrophe in which we live. For brands trying to make sense of it all, rest assured that people have no problem with you, no problem with institutions. You just need to actively participate, fostering creation and dialogue.
